Did you catch the new AT&T TV ad during the Masters golf tournament?


The “Roll Up Your Sleeves” ad features more than 25 real employees, making this the first time employees were featured in a major, national ad.


“We featured real employees, because they started an inspirational movement,” said Jena Atchison, director of Corporate Brand Marketing, who was in charge of the ad’s production.


The ad features AT&T employees in Chicago and people working with organizations that AT&T is helping in the Believe Chicago℠ neighborhoods.